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In Reference to Industrywide Advertising, Managers of Non- Agricultural and Non-

Question 160

Multiple Choice

In reference to industrywide advertising, managers of non- agricultural and non- franchised industry associations face which of the following problems?


A) The participating firms can protest the amount they are asked to pay for the advertising, but they cannot free- ride.
B) The participating firms can free- ride, but they cannot protest the amount they are asked to pay for the advertising.
C) The participating firms can both free- ride and protest the amount they are asked to pay for the advertising.
D) The participating firms can neither free- ride nor protest the amount they are asked to pay for the advertising.

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