If Big Dogs, a hot dog producer, purchases delivery trucks to deliver their hot dogs to local grocery stores, this is an example of ______.
A)forward integration
B)backward integration
C)outsourcing
D)divestiture

Question

Quizplus · Accepted Answer

Forward integration involves a company expanding their business activities by acquiring or creating new distribution channels, such as purchasing delivery trucks to deliver their products to retailers.

If Big Dogs, a Hot Dog Producer, Purchases Delivery Trucks