All of the following can affect a firm's total revenue except which one?

Question

Quizplus · Accepted Answer

Opportunity costs do not directly affect a firm's total revenue. Total revenue is determined by the price of the product multiplied by the quantity sold. Opportunity costs refer to the cost of the best alternative foregone and do not factor into the calculation of total revenue. Discounts, rebates, and returns all affect total revenue by reducing the amount of money received by the firm for each unit sold.

All of the Following Can Affect a Firm's Total Revenue