Professor Miller planned to tape six focus groups to examine citizens' attitudes toward park development.As a research methods student,you told Miller that an advantage of the focus group method is(are)that:
A)moderators require little specialized skill.
B)moderators easily control the focus group's discussion.
C)data tapes are easily analyzed.
D)high face validity.
E)differences between the groups,should they occur,are easily explained.

Question

Quizplus · Accepted Answer

The advantage of the focus group method is its high face validity, meaning that the group setting allows for natural and spontaneous discussion and therefore provides a more accurate depiction of individuals' attitudes and beliefs.

Professor Miller Planned to Tape Six Focus Groups to Examine