A large manufacturer has received negative publicity related to discriminatory employment practices regarding minorities and their opportunities for promotion.The CEO has ordered the advertising company to develop a campaign that features members
Of multiple minority groups,many of whom are managers,talking about how supportive the company is.This CSR response is:
A)Social enterprise-social return
B)Tokenism
C)CSR recognition
D)Social enterprise-mixed return
E)Amoral

Question

Quizplus · Accepted Answer

This is an example of tokenism, where the company is using members of multiple minority groups as a surface-level attempt to appear supportive of diversity and inclusion. However, this approach does not address the root issues of discriminatory employment practices and may be perceived as insincere or opportunistic. The company needs to take substantive action to address the underlying problems and create a truly inclusive workplace culture.

A Large Manufacturer Has Received Negative Publicity Related to Discriminatory