Judy is at the local cellular phone store.She chooses a phone that guarantees,with her purchase,that the corporation will give a percentage of the profits to charity.The company is engaged in:

Question

Quizplus · Accepted Answer

The scenario described is an example of cause-related marketing, as the phone company is using their product to support a social cause (donating a percentage of profits to charity). Corporate donation would refer to a company simply donating money to a charity without any specific tie-in to their products or services. Corporate sponsorship would refer to a company sponsoring an event or organization, such as providing financial support for a charitable run. Social venture would refer to a company whose primary purpose is to generate social or environmental impact rather than profits. Corporate volunteerism would refer to a company encouraging its employees to volunteer for charitable causes or providing paid time off for volunteer work.

Judy Is at the Local Cellular Phone Store