Michael is worried about a new product that his company plans to market.He thinks that the marketing campaign planned for the product will lead customers to think that the alternate product in the market is inferior,when the products are not substantively different.The potential ethical implications relate to which aspect of the business operation?

Question

Quizplus · Accepted Answer

The potential ethical implications relate to suppliers, consumers, and competitors because the marketing campaign could mislead customers and harm the reputation of competitors, potentially leading to unfair competition practices. It could also harm the trust and relationship with suppliers if they feel that their products are being unfairly compared or labeled as inferior.

Michael Is Worried About a New Product That His Company