The commercial infrastructure necessary for the 'bottom of the pyramid' includes all of the following,except:
A)Focusing on those with purchasing power
B)Improving access to distribution systems
C)Shaping aspirations
D)Tailoring local solutions
E)Creating buyer power

Question

Quizplus · Accepted Answer

The 'bottom of the pyramid' refers to the segment of the market that has low purchasing power. Therefore, focusing only on those with high purchasing power would not be part of the infrastructure necessary for this segment. The other options - improving access to distribution systems, shaping aspirations, tailoring local solutions, and creating buyer power - are all important elements of the infrastructure needed to support the 'bottom of the pyramid.'

The Commercial Infrastructure Necessary for the 'Bottom of the Pyramid