In very competitive markets,competitive advantage is best gained by resisting NGO pressure.

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In very competitive markets, it is important to have a strong reputation and ethical business practices. Resisting NGO pressure can damage a company's reputation and lead to negative publicity, boycotts, and other consequences that may harm their competitive advantage in the long run. It is better to engage with NGOs and address any concerns they may have in a transparent and responsible manner. This can help a company build a positive reputation and gain a competitive advantage by appealing to socially conscious consumers.

In Very Competitive Markets,competitive Advantage Is Best Gained by Resisting