A marketing vice-president tells the marketing department to schedule a test market in Dallas because he feels that this city is "typical" of the composition of the target market for a new product nationally.The vice president is asking for a(n)____.
A)judgment sample
B)area sample
C)cluster sample
D)convenience sample

Question

Quizplus · Accepted Answer

The vice-president is asking for a judgment sample because the decision to test the market in Dallas is based on his belief or judgment that the city represents the target market nationally, rather than on a random or systematic selection process.

A Marketing Vice-President Tells the Marketing Department to Schedule a Test