Personality, lifestyle, price consciousness and consumer emotions are all examples of ____.
A) constructs
B) scales
C) ratios
D) codes

Question

Quizplus · Accepted Answer

These terms are all examples of constructs, which refer to concepts or ideas that cannot be directly measured but are inferred from observable behavior or characteristics. Scales and ratios are types of measurement tools used in research, while codes are sets of symbols used to represent information.

Personality, Lifestyle, Price Consciousness and Consumer Emotions Are All Examples