Test-market experimentation allows identification of previously undetected product or marketing plan weaknesses.

Question

Quizplus · Accepted Answer

Test-market experimentation involves launching a product or marketing plan in a limited, real-world setting to gather feedback and data from potential customers. This allows companies to identify any weaknesses or issues that may not have been detected in traditional market research methods. Therefore, the statement is true.

Test-Market Experimentation Allows Identification of Previously Undetected Product or Marketing