Quantitative research is interested more in qualities than quantities, often extending beyond the obvious.
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Q1: Qualitative research is cheaper than quantitative research.
Q3: Phenomenology refers to the documented history of
Q4: Concept testing is a type of exploratory
Q7: The focus of qualitative research is on
Q9: Because participants do not have to be
Q10: Qualitative research is objective.
Q11: Social Listening is an informal qualitative data-gathering
Q11: Qualitative research is subjective in the sense
Q14: Hermeneutics is an approach to understanding phenomenology
Q20: Focus groups are relatively fast and easy
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