Kodetra is interpreting consumers' blog postings on the Internet.Which term best describes the type of research that Kodetra is conducting?
A)independent marketing research
B)dependent marketing research
C)quantitative marketing research
D)qualitative marketing research

Question

Quizplus · Accepted Answer

Kodetra is conducting qualitative marketing research, which involves gathering non-numerical data such as opinions and attitudes through methods such as focus groups, interviews, and observation. The fact that they are interpreting consumers' blog postings indicates that they are collecting this type of non-numerical data.

Kodetra Is Interpreting Consumers' Blog Postings on the Internet