All of the following are types of marketing research EXCEPT ____.

Question

Quizplus · Accepted Answer

There is no such thing as "selective marketing" research. The other answer choices are all valid types of marketing research. Exploratory marketing research is used to gather preliminary information about a situation. Descriptive marketing research is used to describe characteristics of a target market. Causal marketing research is used to test cause-and-effect relationships.

All of the Following Are Types of Marketing Research EXCEPT