Jennifer is conducting marketing research to determine the best prices for her new line of clothing.Which function is this marketing research serving?
A) testing
B) issues
C) foundational
D) performance

Question

Quizplus · Accepted Answer

The marketing research Jennifer is conducting is serving the testing function, which involves gathering data and feedback to test potential marketing strategies and determine the best course of action. In this case, Jennifer is testing different prices for her new line of clothing to determine the optimal pricing strategy.

Jennifer Is Conducting Marketing Research to Determine the Best Prices