When buying an existing business, there is a greater premium attached to the business than if the business is started from scratch.

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Quizplus · Accepted Answer

When buying an existing business, there is typically a premium attached to the purchase price due to the value of the business's assets, customer base, brand recognition, and other factors. Starting a business from scratch may require less upfront capital, but it also comes with the risks and uncertainties of building a brand and customer base from the ground up.

When Buying an Existing Business, There Is a Greater Premium