In franchising, an entity or individual that grants another party the right to conduct business according to specified methods and terms is known as a
A)franchisor.
B)franchisee.
C)franchise.
D)licensor.

Question

Quizplus · Accepted Answer

The franchisor is the one who grants the right to conduct business to the franchisee. The franchisee is the party who is granted the right to conduct business. Franchise refers to the agreement or the business model itself. Licensor is a term used in licensing agreements, which is different from franchising.

In Franchising, an Entity or Individual That Grants Another Party