If a business is performing poorly, there is virtually no goodwill value.

Name: If a business is performing poorly, there is virtually no goodwill value.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Goodwill value is based on the reputation and positive perception of a business in the market. If a business is performing poorly, its reputation and perception among customers and investors are likely to be negative, leading to a decrease or absence of goodwill value.

If a Business Is Performing Poorly, There Is Virtually No