Firms should focus on strategic alliances, where firms join together to form long-term relationships for the benefit of both companies.

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Strategic alliances allow firms to share resources, knowledge, and expertise to achieve common goals and gain a competitive advantage in the marketplace. This type of partnership can help companies expand their reach, enter new markets, and reduce costs. It can be a win-win situation for both parties involved.

Firms Should Focus on Strategic Alliances, Where Firms Join Together