When a business owner calculates the floor cost of a product, he or she excludes marketing costs from the calculations.
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Q11: Instead of trying to reach every individual
Q12: It is advisable for entrepreneurs to make
Q13: Pure promotion is strictly a financial arrangement
Q14: Virtually free promotions have very limited financial
Q15: The pricing floor is the break-even point
Q17: John needs to know who his customers
Q18: Many firms use loss leaders to increase
Q19: A marketing plan should identify a company's
Q20: As their customer base increases, entrepreneurs should
Q21: Sales management refers to the individuals who
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