In the context of creating a marketing plan, a new firm's marketing efforts need to focus on

Question

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A new firm's marketing efforts should focus on its mission statement, which outlines its goals, values, and target market. By understanding the mission statement, the firm can develop a clear message and strategy that resonates with its target audience. Focusing on competitors or contemporary trends may not align with the firm's mission and could lead to inconsistent messaging and confusion for potential customers. Appealing to everyone is also not a feasible strategy as it is important to have a specific target market in mind.

In the Context of Creating a Marketing Plan, a New