The lean start-up approach suggests that it is more productive to experiment with a customer with various products, services, and solutions than to craft a business using various products, services, and solutions than to craft a business plan by speculating what the customer wants.

Question

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The lean start-up approach encourages experimentation with the customer to determine what they want, rather than creating a business plan based on speculation.

The Lean Start-Up Approach Suggests That It Is More Productive