All of these are steps in identifying a sustainable competitive advantage EXCEPT
A)develop a list of the business assets and capabilities.
B)develop a list of all potential customers.
C)break the list of capabilities into standard and unique.
D)evaluate the unique resources.

Question

Quizplus · Accepted Answer

Developing a list of potential customers is not a step in identifying a sustainable competitive advantage. The focus is on the business's assets and capabilities, as well as evaluating those resources to determine what gives the business a unique advantage in the market.

All of These Are Steps in Identifying a Sustainable Competitive