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Richard Is the Owner of a Very Popular Burger Joint

Question 70

Multiple Choice

Richard is the owner of a very popular burger joint in his locality.He knows that his burger joint's location and excellent customer service give him a competitive advantage over other burger joints.He is conducting a research to understand if there are other burger joints that provide the same sort of services that his joint does.He also intends to know if his competitors have the financial means to do so and if they seem to care about what his joint offers.In the context of the components of resource-based analysis, Richard is trying to understand if his product or service is ________.


A) valuable
B) rare
C) durable
D) nonsubstitutable

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