In the context of identifying new business opportunities, which of the following is the definition of brainstorming?
A)A creative process whereby an individual is asked to develop ideas based on gaps in a market identified by venture capitalists
B)A simple process of systematically examining the difference between what is expected in a business and what actually occurs during its operation
C)A creative process whereby a group of individuals are brought together and asked to generate numerous ideas, with little or no effort made to evaluate the potential for each idea
D)A rational process by which a group of an entrepreneur's peers evaluates his or her business ideas based on several parameters, such as financial risk and capability gaps

Question

Quizplus · Accepted Answer

Brainstorming is a creative process that involves generating numerous ideas without evaluating their potential. It is typically done in a group setting, where all ideas are welcomed and encouraged. The goal of brainstorming is to generate a large quantity of ideas, which can then be evaluated and refined in a separate step.

In the Context of Identifying New Business Opportunities, Which of the Following