The motivation to return a Christmas card when someone sends you one is based on the principal of
A) altruism.
B) reciprocity.
C) sympathy.
D) guilt avoidance.

Question

Quizplus · Accepted Answer

The principle of reciprocity implies that we feel obligated to return a favor or respond to a kind gesture in kind. When someone sends us a Christmas card, we may feel socially obligated to send one in return as a way of reciprocating their gesture of goodwill.

The Motivation to Return a Christmas Card When Someone Sends