Which method is being used when market researchers call consumers on the telephone to ask about certain products used in the home?
A) case study
B) standardized test
C) naturalistic observation
D) interview

Question

Quizplus · Accepted Answer

The method being used is an interview because market researchers are calling consumers on the telephone to ask them specific questions about certain products used in the home. This is a direct and structured approach to collecting information and is therefore considered an interview method.

Which Method Is Being Used When Market Researchers Call Consumers