According to emergent norm theory, individuals try to minimize their losses or costs and maximize their benefits.

Question

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Emergent norm theory focuses on how new norms emerge in crowd behavior as individuals look to others for cues on how to act in situations where traditional norms do not apply. It does not primarily concern itself with individuals trying to minimize losses or maximize benefits, which is more related to rational choice theory.

According to Emergent Norm Theory, Individuals Try to Minimize Their