When a news program begins the broadcast each day with a certain political story and continues to highlight this issue for several days, it suggests to the public that this political story is an important issue. Which function of agenda setting does this?

Question

Quizplus · Accepted Answer

Priming is the function of agenda setting that highlights certain issues and influences the criteria used to evaluate them. By focusing on a specific political story consistently over several days, news programs are priming the public to consider this issue as important and shaping their opinions about it.

When a News Program Begins the Broadcast Each Day with a Certain