As an Executive of a Contemporary Production Company, Screening the Answer

As an executive of a contemporary production company, screening the answer print to preview audiences is most useful because

A) it allows you to control the reception of your film.
B) it boosts your market share within the industry.
C) it generates salient data about how particular audiences might respond to your film.
D) it is a new approach that breaks with studio system-era practices.
E) it reveals what your eventual gross will be.