Issuing a Film in Limited Release in First-Run Theaters in Major

Issuing a film in limited release in first-run theaters in major cities is typically used to

A) discern whether it will find favor with moviegoing audiences.
B) begin the release platform for a large-budget blockbuster.
C) write off a film the studio considers to have few commercial prospects.
D) end the theatrical run of a film.
E) get the film in as many markets as quickly as possible.