In assessing market receptiveness, executives should typically determine whether the new technology
A) is capable of drawing political support.
B) has an immediate and valuable application in the short run.
C) can alter the rules of competition in the industry.
D) can be patented.
E) will violate the company's vision.

Question

Quizplus · Accepted Answer

Executives should assess if the new technology has an immediate and valuable application in the short run to ensure market receptiveness and potential for quick adoption and profitability.

In Assessing Market Receptiveness, Executives Should Typically Determine Whether the New