An entrepreneur wanted to sell washing machines with dryers in a tropical country. To his disappointment, he found that nobody wanted to buy these machines. He realized that the dry climate of the country contributed to his failure. People usually hung their washed clothes out in the sun to dry. The lack of ________ was responsible for the failure of his product.

Question

Quizplus · Accepted Answer

The lack of market receptiveness was responsible for the failure of the entrepreneur's product. The customers were not interested in buying washing machines with dryers as the climate in the tropical country was dry and people preferred to hang their clothes out to dry.

An Entrepreneur Wanted to Sell Washing Machines with Dryers in a Tropical