In an effort to decrease the amount of industrial waste generated during production, Cerise wanted her company to use a new machine designed by one of the employees. She felt that the new machine could also bring down the company's costs. She tried to convince her supervisor and higher authorities to provide the resources needed to build and install the machine on a large scale. Cerise's role is that of a(n)

Question

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Cerise is acting as a product champion by advocating for the adoption of a new machine that promises to reduce waste and costs, demonstrating support and pushing for organizational resources to implement the innovation.

In an Effort to Decrease the Amount of Industrial Waste