"Dennis, we have the organization, the manpower, and the marketing to deliver the technology to our customers; however, we don't own the patent upon which the technology will be based," argued Austin. "TriGroup, the patent owner, is too small to commercialize any technologies. Significant effort will be required to convert the patent into a viable technology. Buying the patent or TriGroup would be too expensive. I recommend that, instead, we form a ________ to jointly develop the technology."
A) coalition
B) co-optation
C) franchise
D) purchase agreement
E) research partnership

Question

Quizplus · Accepted Answer

A research partnership would allow for the joint development of the technology without the need for purchasing the patent or TriGroup. This would allow for the pooling of resources and expertise to bring the technology to market. A coalition or purchase agreement would involve acquiring TriGroup, which the statement says is too expensive. Co-optation and franchising are not applicable in this context.

"Dennis, We Have the Organization, the Manpower, and the Marketing