Trident Sports Inc. manufactures and distributes athletic wear, sporting equipment, and protective sports gear worldwide. They are departmentalized based on products sold to professional athletes, products sold to people who pursue sports only for leisure, and products sold to sports teams. Which approach to departmentalization does the company follow?

Question

Quizplus · Accepted Answer

The company follows a customer-based approach to departmentalization, as they are departmentalized based on the customers to whom they sell their products (professional athletes, leisure sports enthusiasts, and sports teams).