Beane Inc., an entrepreneurial venture, does not have any distinctive services when compared with the well-established competitors in the same field, and the business will require a sizable investment. In which quadrant of the entrepreneurial strategy matrix will the venture be placed?

Question

Quizplus · Accepted Answer

According to the entrepreneurial strategy matrix, a venture with low innovation and high risk is placed in Quadrant III. As Beane Inc. does not have any distinctive services and requires a sizable investment, it falls under low innovation. At the same time, as it does not have any unique selling proposition and will face well-established competitors, it will have a high risk of failure. Hence, Beane Inc. will be placed in Quadrant III of the entrepreneurial strategy matrix.

Beane Inc, an Entrepreneurial Venture, Does Not Have Any Distinctive Services