Meghan, like ForwardPlan, Inc., the company that employs her, has an entrepreneurial orientation. Recently, she was delighted to learn that ForwardPlan executives had anticipated a future market, recognized their lack of a technology to exploit that market, and had acquired exclusive rights to license a technology that would, in two years, put them in a premier competitive position in that market. Meghan admires her employer's ________ in anticipating future problems and opportunities.

Question

Quizplus · Accepted Answer

Meghan admires her employer's proactiveness in anticipating future problems and opportunities. Proactiveness is an element of entrepreneurial orientation that refers to a firm's tendency to take actions that anticipate and act on future opportunities and challenges. This is demonstrated by ForwardPlan's acquisition of exclusive rights to license a technology that would put them in a premier competitive position in a future market. Options A and B refer to other elements of entrepreneurial orientation, while options D and E refer to actions that are not necessarily related to proactiveness.

Meghan, Like ForwardPlan, Inc