José is opening up a family diner at a busy intersection along an interstate highway. According to the entrepreneurial strategy matrix, José's business can be described as

Question

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Opening a family diner, especially in a location that already sees a lot of traffic, is considered low innovation because it follows a well-established business model. However, the location along an interstate highway introduces high risk due to potential competition, high operational costs, and the fluctuating nature of highway traffic.

José Is Opening Up a Family Diner at a Busy