Karen Stemler, CEO of the parent company of Hamburgers-To-Go, the largest fast food franchise in the world, has approved an expenditure of $1.5 million to develop a software app for remote custom "design" and ordering of burgers. According to the entrepreneurial strategy matrix, Karen's software app venture can be described as

Question

Quizplus · Accepted Answer

The software app venture for remote custom "design" and ordering of burgers is considered high innovation, as it is a new and unique concept in the fast food industry. However, it is also low risk, as it is backed by the resources and success of the largest fast food franchise in the world.

Karen Stemler, CEO of the Parent Company of Hamburgers-To-Go, the Largest