Year in and year out, Coca-Cola outperforms in the soft drink industry. While this success is due in part to the quality of their products, it is also due to Coca-Cola's consistently strong marketing campaigns. These campaigns represent Coca-Cola's ongoing, or ________, plan to develop and execute a world-class marketing and promotion strategy.
A) operational
B) single-use
C) standing
D) contingency
E) subject

Question

Quizplus · Accepted Answer

Coca-Cola's marketing campaigns are ongoing and consistent, suggesting that they have a standing, long-term plan in place. Operational refers to day-to-day activities, single-use suggests a one-time plan, contingency plans are backups for unexpected situations, and subject plans are not commonly used industry terminology.

Year in and Year Out, Coca-Cola Outperforms in the Soft