In the BCG matrix, a star represents a company
A) with high growth and a strong competitive position in the market.
B) that requires substantial investments to improve its position in the market.
C) with low growth and a strong competitive position in the market.
D) that generates excess revenues and funds other businesses.
E) that will be divested as soon as possible.

Question

Quizplus · Accepted Answer

A star in the BCG matrix represents a company with high growth and a strong competitive position in the market. Stars typically require significant investments to sustain their growth, but if managed correctly, they may become cash cows in the future.

In the BCG Matrix, a Star Represents a Company