A sales manager, Dev, is facing an ethical situation wherein his bicycle company that specializes in mountain bikes sold a bicycle with a defective component. If he informs the customer and issues a recall, it would cost him a substantial amount of money. If the bike malfunctions, there is a very small chance that it could cause serious injury to a cyclist who might use it on rough terrain. He decides to use the egoism approach to decision making and remain silent about the defect, because he

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The egoism approach to decision making is motivated by self-interest, and in this case, Dev is prioritizing the financial interests of his company over the potential harm to customers. This is not a morally justifiable decision, as it puts the safety of others at risk. The ethical choice would be to inform customers and issue a recall, even if it comes at a high cost to the company.

A Sales Manager, Dev, Is Facing an Ethical Situation Wherein