Your company has asked you to launch a new product campaign at a trade show. You have found that there are established competitors with many advantages, making it difficult to break into the market. However, you recommend displacing these competitors' business by

Question

Quizplus · Accepted Answer

In a highly competitive market, offering promotions, price breaks, intensive selling, and other tactics is the best way to displace established competitors' business. This would entice customers to try out the new product and give them a reason to switch from their current suppliers. Introducing an inefficient supply chain, using competitors' brand identification, increasing costs of production, or introducing the product at a higher price would not give the customers enough incentive to switch to the new product.

Your Company Has Asked You to Launch a New Product