XYZ Industries produces a variety of anti-crime and safety products such as burglar alarms,smoke detectors,surveillance cameras,and specialty locks.XYZ sells to households,businesses,and government agencies.They have found that each market group requires a different marketing strategy.XYZ would probably benefit from departmentalization by:
A)process.
B)market opportunities.
C)function.
D)customer type.

Question

Quizplus · Accepted Answer

Departmentalization by customer type would allow XYZ Industries to create specialized teams that can develop marketing strategies and products specifically tailored to the needs and preferences of each customer group (households, businesses, and government agencies). This would enable them to better serve each group and potentially increase sales and customer satisfaction.

XYZ Industries Produces a Variety of Anti-Crime and Safety Products