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XYZ Industries Produces a Variety of Anti-Crime and Safety Products

Question 17

Multiple Choice

XYZ Industries produces a variety of anti-crime and safety products such as burglar alarms,smoke detectors,surveillance cameras,and specialty locks.XYZ sells to households,businesses,and government agencies.They have found that each market group requires a different marketing strategy.XYZ would probably benefit from departmentalization by:


A) process.
B) market opportunities.
C) function.
D) customer type.

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