Tamika works for a pharmaceutical company that services hospitals,doctors and consumers.Her company should departmentalize by which of the following ways?

Question

Quizplus · Accepted Answer

Since Tamika's company services hospitals, doctors, and consumers, customer group departmentalization would be the most appropriate choice to ensure that each group receives tailored marketing and sales strategies. Product, function, and process departmentalization may not effectively address the different needs and preferences of the three customer groups.

Tamika Works for a Pharmaceutical Company That Services Hospitals,doctors and Consumers.Her