A_______ represents a long-term partnership between two or more companies established to help each firm build competitive market advantages.
A)strategic alliance
B)global franchise
C)shared venture
D)multinational set-up

Question

Quizplus · Accepted Answer

A strategic alliance is a long-term partnership between companies to leverage each other's strengths and gain competitive advantages in the market.

A_______ Represents a Long-Term Partnership Between Two or More Companies