Of the strategies available to reach global markets,licensing offers the firm the greatest opportunity for profit potential.

Question

Quizplus · Accepted Answer

Licensing typically involves sharing profits with the licensee in exchange for the right to use the firm's technology or brand name. While it does offer some potential for profit, it may not necessarily offer the greatest opportunity compared to other strategies such as exporting or direct investment.

Of the Strategies Available to Reach Global Markets,licensing Offers the Firm