Borrowing some of the cost of a stock from a brokerage firm is known as what?

Name: Borrowing some of the cost of a stock from a brokerage firm is known as what?
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Question

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Buying on margin means that an investor borrows money from a brokerage firm to purchase stock, rather than using only their own funds. This can be a risky strategy, as the investor must repay the loan even if the stock loses value, and it can also lead to larger losses if the stock declines significantly.

Borrowing Some of the Cost of a Stock from a Brokerage